Brand partners,

 

I’m excited to welcome you to our Global Brand Partner Convention at The Broadmoor in Colorado Springs this October. It’s a truly special destination — and for those of you who enjoy golf, it’s hard to beat.

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This year hasn’t been without challenges. The broader macroeconomic environment has tested all of us in different ways. But Wingstop has been tested before and continues to demonstrate the strength and resilience of the brand — with a proven model, a clear strategy, and one ambitious goal in mind: becoming a Top 10 Global Restaurant Brand.

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Wingstop is truly in a category of one, and our success is a direct reflection of the partnership we’ve built together and your continued commitment to the brand. While we’re proud of the progress we’ve made, we remain focused on the future — continuing to invest in the strategies, capabilities, and innovation that drive brand partner profitability and sustained growth across the system.

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Convention is an important opportunity for us to align on the business and where we’re headed next. Just as important, it’s a chance to step away from the day-to-day, spend meaningful time together, and strengthen the relationships that make this brand special. Through great conversations, shared experiences, and new ideas, I’m confident we’ll leave Colorado Springs energized for the future and excited about the opportunities ahead.

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Thank you for everything you do for Wingstop. I’m looking forward to seeing you all in Colorado Springs.

 

Regards,

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Michael Skipworth 

President & CEO

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Please be sure to register for Convention by September 15, 2026, using the link on the “Register” tab above.